Category Archives: Recognition

Companies cannot afford to miss corporate PR. It can save them when hard times hit

Companies cannot afford to miss corporate PR. It can save them when hard times hit

During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public relations. Sales efforts focused on direct promotion with the spotlight on activation, shopper (POS promotion) and social media campaigns. Corporate reputation management slid down the line into the basement and has […]

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Reputation is priceless

Reputation is priceless

BBJ Book of Lists article – Zsófia Lakatos believes that companies these days cannot afford to miss corporate PR During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public relations. Sales efforts focused on direct promotion with the spotlight on activation, […]

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