Recognition
The Real Power of Words – How to Communicate Amidst Frustration
When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in the sky / Of grief and pain and sorrow / Hiding in the dark / Lonely words of justice / And rules that...
Zsofia Lakatos named Member Emeritus of the Hungarian PR Association
Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in the promotion...
A smaragdszemű lány
A decemberi nap bágyadtan sütött be a Flatco albérlet ablakán. Anna jólesően nyújtózkodott az ágyban. „De szépet álmodtam” – mosolyodott el. Álmában Petivel, a szerelmével a Gundelben vacsoráztak, a fiú egyszer csak fél térdre ereszkedett és egy mesés Forevermark...
Why Corporate Social Responsibility is not PR
I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I...
Why PR should be of strategic importance – and why it is not
Let’s face it! If we asked 10 people randomly on the street, what Public Relations means, 4 of them would have no idea, 3 would think it’s marketing, 2 would say press relations and maybe one would know the answer. Of course, the general public doesn’t have to be...
Understanding and interaction. What I love about being a PR professional
I am proud to be a PR-expert. I’m passionate about it. This is what I always wanted to do, this is what is on my mind when I’m at work and when I am not. This is not an 8 to 5 job; this is something you do 24/7. When you are in PR, there are no holidays. I love it!...
Companies cannot afford to miss corporate PR. It can save them when hard times hit
During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public relations. Sales efforts focused on direct promotion with the spotlight on activation, shopper (POS promotion) and social...
Reputation is priceless
BBJ Book of Lists article - Zsófia Lakatos believes that companies these days cannot afford to miss corporate PR During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public...
