14Jun
By emerald | Recognition

Why Corporate Social Responsibility is not…

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a…

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19May
By emerald | Recognition

Why PR should be of strategic…

Let’s face it! If we asked 10 people randomly on the street, what Public Relations means, 4 of them would have no idea, 3 would think it’s marketing, 2 would…

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05Dec
By emerald | Recognition

Companies cannot afford to miss corporate…

During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public relations. Sales efforts focused on direct…

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29Nov
By emerald | Recognition

Understanding and interaction. What I love…

I am proud to be a PR-expert. I’m passionate about it. This is what I always wanted to do, this is what is on my mind when I’m at work…

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20Mar
By emerald | Recognition

Reputation is priceless

BBJ Book of Lists article - Zsófia Lakatos believes that companies these days cannot afford to miss corporate PR During the crisis years, companies were forced to cut costs and…

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31Jul
By emerald | Recognition

Zsófia Lakatos: Corporate Social Performance in…

Sustainable Leadership in an Interdependent World When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European…

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