Recognition

Why Corporate Social Responsibility is not PR

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I immersed...

Reputation is priceless

BBJ Book of Lists article - Zsófia Lakatos believes that companies these days cannot afford to miss corporate PR During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public relations....