19Apr
By emerald | Recognition

The Real Power of Words –…

When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in…

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19Mar
By emerald | Recognition

Zsofia Lakatos named Member Emeritus of…

Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to…

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14Jun
By emerald | Recognition

Why Corporate Social Responsibility is not…

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a…

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19May
By emerald | Recognition

Why PR should be of strategic…

Let’s face it! If we asked 10 people randomly on the street, what Public Relations means, 4 of them would have no idea, 3 would think it’s marketing, 2 would…

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05Dec
By emerald | Recognition

Companies cannot afford to miss corporate…

During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public relations. Sales efforts focused on direct…

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29Nov
By emerald | Recognition

Understanding and interaction. What I love…

I am proud to be a PR-expert. I’m passionate about it. This is what I always wanted to do, this is what is on my mind when I’m at work…

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20Mar
By emerald | Recognition

Reputation is priceless

BBJ Book of Lists article - Zsófia Lakatos believes that companies these days cannot afford to miss corporate PR During the crisis years, companies were forced to cut costs and…

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31Jul
By emerald | Recognition

Zsófia Lakatos: Corporate Social Performance in…

Sustainable Leadership in an Interdependent World When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European…

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