Recognition

A smaragdszemű lány

A decemberi nap bágyadtan sütött be a Flatco albérlet ablakán. Anna jólesően nyújtózkodott az ágyban. „De szépet álmodtam” – mosolyodott el. Álmában Petivel, a szerelmével a Gundelben vacsoráztak, a fiú egyszer csak fél térdre ereszkedett és egy mesés Forevermark...

Zsófia Lakatos: Corporate Social Performance in Emerging Markets

Why Corporate Social Responsibility is not PR

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I...

Why PR should be of strategic importance – and why it is not

Let’s face it! If we asked 10 people randomly on the street, what Public Relations means, 4 of them would have no idea, 3 would think it’s marketing, 2 would say press relations and maybe one would know the answer. Of course, the general public doesn’t have to be...

Reputation is priceless

BBJ Book of Lists article - Zsófia Lakatos believes that companies these days cannot afford to miss corporate PR During the crisis years, companies were forced to cut costs and the area first targeted – after sponsorship and charity – was corporate public...

Reputation Management