• Zsofia Lakatos managing director

    As Managing Director, Zsofia is responsible for strategic planning, excellent professional service and daily management of the agency. She serves as Senior Consultant on special projects. She is Member Emeritus and former President of the Hungarian Public Relations Association and member of the WCFA Global Advisory Board.

    Zsofia has a degree in Public Relations from Budapest Business School and an MBA in Management from the Budapest University of Technology and Economics- She started her career as a reporter for RTL News. She worked as Director of Capital Communications, the leading financial communications agency in for 8 years. She served as Managing Director of Hill+Knowlton Strategies for over 7 years. She is a top crisis management and sustainability expert in Hungary, a frequent lecturer on the topic and owner of Valsag112 and BSP. She is fluent in English and Spanish.

    Zsofia is an internationally acknowledged CSR-expert. Her book „Corporate Social Performance in Emerging Markets” was published in 2013 in London. The same year she was named the first „Professional Ambassador of Sustainability in Hungary.” In 2017 she was named Vice-President of Budapest Klub Global Executive Council. In 2021 she became Board Member of Clean Air Action Group.

  • Veronika Földes senior account

    Veronika is responsible for media relations at the company. She liaises with journalists, organizes events and prepares executive summaries of daily news.

    Early in her career, Veronika was Assistant and then Project Manager at Capital Communications, the then leading financial communications agency in Hungary. Her references include clients like MOL Hungarian Oil and Gas, Vienna Capital Partners, Stadler Rail, Budapest Bank, Oppenheim Law Office, Provident Financial, Raiffeisen Private Equity Management, Brokernet.

    Moving along from Capital Communications, she served for two years as Communications Manager of BDO Hungary.

    Veronika graduated from the Budapest College of Communications.

  • Andrea Dintsér, Emerald PR Agency

    Andrea Dintsér senior consultant

    Andrea has 20+ year experience in marketing, corporate communications and knowledge management as an executive leader in multinational companies at country, CEE and EMA levels with PwC and KPMG (1995-2017).

    Recently, she has been an advisor on these areas including account based marketing, full production process of market surveys, digital communications including social media, PR, change management, and employer branding as the Founder and CEO of  YourStory.hu

    Andrea is a member of United Way’s Marketing Committee, and a moderator of the Hungarian Entrepreneurs’ Business Club (Magyar Vállalatvezetők Üzleti Közössége, MVÜK). Also, she has been the strategic outreach leader of the Women/Business/Angels Association.

    A passionate believer of the innovative and blitz scaling startup world. One of the mentors of an educational program that lead GenZ through the process of design thinking, lean idea/product development, rapid prototyping, market validation, business model canvas preparation, outlining the communication strategy, and pitch practice. Trainer team member for the startups participating in Microsoft Imagine Cup. Provides consultancy before investor pitches to startup companies to enter the market and help them grow. She joined the mentor team of Design Terminal in 2018.

    She has been actively participating in the Hungarian Business Leaders Forum’s (HBLF) Y-Generation Mentoring Program, and its Digital Working Group.

  • Viktória Sebők Consultant

    Viktória who recently joined Emerald PR is a Business Journalist, IT Communication Specialist, and Business Development Communicator. In addition, she works as Mentor for Inspirate, as well.

    She was elected the Information Security Journalist of the Year (2010) and she was elected the Informatics Journalist of the Year (Attila Kovács Award – 2012).

    She established a next-generation and one-person editorial office, called PRess Academy in 2014. PRess Academy performs business content to print and online media furthermore runs Self-Improvement Mentor Program.

    In 2009 she graduated as a Journalist at the Bálint György Journalist Academy. After that, she works for several business print magazines.

    Between 2001 and 2009, Viktória was actively involved in the IT segment as a Project Manager and IT Consultant. In 2006, she graduated at the Gábor Dénes Technical College as Engineer IT Specialist and Security Manager. Between 1990 and 2001 she worked at the Hungarian National Bank, at the international capital market.

  • Tamás Hackl Account Manager

    Tamás works as a Account Manager at Emerald PR. He studies Political Sciences at PPCU, one of Hungary’s most prestigious universities. He has significant startup and project management experience and a passion for branding and creating effective communication strategies.

    Through his perseverance and innovative thinking, he builds successful brands at such a young age, while the best professionals in the country mentor and supervise his work.

    As a student of PR, CSR, and crisis communication guru Zsofia Lakatos, his goal is to one day become the youngest communication authority in Hungary. He believes in the power of storytelling and feels his mission is to help people understand each other. It is important for him to support the environment and the communication of civil organizations, which he does pro bono with his colleagues.

    He loves managing projects, making things go smoothly, and helping companies to remain successful participants in their respective industries. He is fluent in English, has a ‘can do’ attitude and he always delivers on schedule.

  • Erika Bertalan account executive

    Erika who recently joined Emerald PR started her communications career as a journalist for a local daily where she was both writing articles and taking photos. Later, she also did editorial work.

    She moved from journalism to PR after completing a course in PR. She joined the team of leading communications agency Capital Communications as a media monitoring expert in 2006.

    During the years spent with CC, she was also working as project assistant and project manager for major customers such as AAA Auto, EDF Hungary, AXA Bank and Aegondirekt.hu.

    From 2016 Erika works for The Hungarian Public Relations Association (HuPRA) as a secretary.

  • Ákos Molnár junior pr account

    Ákos has just joined Emerald PR as a Junior PR Account.

    He believes that communication is an indestructible factor that manifests itself in myriad forms in our environment and in our daily lives, but is not always perceived and used appropriately. The most exciting challenge in the profession is to bridge the misunderstandings and conflicts that arise from this without changing the meaning of the message.

    He studied at Kodolányi János University, with a degree in Communication and Media Studies. Although he gained a deeper understanding of television broadcasting at Antenna Hungária Zrt., his interests lie more in online communication and reaching people’s understanding.

    He is easily motivated and strives to improve his communication skills and knowledge.

  • Georgina Filep junior account manager

    Georgina works as a Junior Account Manager at Emerald PR. She got her BA degree in Sociology at Eötvös Lóránt University. There, she completed the Media Sociology specialization. During her undergraduate years, she was involved in a lot of projects where she learned the importance of teamwork and communication quickly. She was an intern at Voices of the 20th Century Archive and Research Group. She also has experience in interviewing and data analysis.

    She has an resourceful, motivated and optimistic personality who believes in the power of honesty and open-mindedness.

    In her spare time, she enjoys reading literature and psychological books, and also loves hiking in the nature.