Full-service Hungarian PR agency founded by Zsofia Lakatos with 20+ years experience.

We focus on reputation management, brand building and regional projects.

Emerald PR Agency
Zsófia Lakatos - Emerald PR Managing Director

I’m passionate about what I do and grateful that I can work as a PR-professional. Because I believe that our mission is to make people understand each other better to avoid misunderstanding and chaos. Supporting our clients – companies and NGOs – to be understood, changing attitude and shaping the perception of the public is not a job. For my colleagues and myself, this is our life. Something that you must do with passion, perseverance and love.

This is why many companies chose to work with us and appreciate the nothing-is-impossible attitude and our promise to be there for them, no matter what. Because they know that finding the agency that breathes with you is like finding a precious gemstone. Like finding an emerald.

Lakatos Zsófia Signature
Zsofia Lakatos
Former President and Member Emeritus of the Hungarian Public Relations Association

What we do

Strategic Communication
Strategic communication consultancy
Reputation Management
Reputation management
Brand building
Investor Relations
Investor relations
Marketing Communications
Marketing communications
Public Affairs
Public Affairs
Crisis Communcation
Crisis communication
Digital Communication
Digital communication
Personal Branding
Personal branding

Our references

Bunge Logo
Mars Logo
Honeywell Logo
General Electric Logo
Giant Logo
GSE Logo
Abbyy Logo
White Star Real Estate Logo
Frisbo Logo
Klépierre Logo

Forevermark Logo

"Emerald PR team has been very attentive to our needs and has provided great support in reaching our communicational goals in Hungary. The team is very professional and knows the local media market very well. Zsofi and her colleagues always keep a big picture in their mind and share out of the box ideas and solutions both for online and offline dimensions. We have enjoyed working with Emerald PR and are looking forward to having more joint projects!"

- Elina Mukhametdinova, Head of PR

Forevermark Logo

"In the Hungarian launch campaign of Forevermark, Emerald PR provided us with the highly professional support we needed, combined with creative ideas and a „we have everything under control” attitude. Knowing that we have an agency we can fully rely on, made the launch much more pleasant. And to top it off, they managed the launch campaign in third of the normally necessary time, jumping in and saving the day with great teamwork. Zsofia and her team are seasoned professionals with great expertise and fresh ideas. I highly recommend Emerald PR."

- Vivien Schmid, Marketing Director
Forevermark Hungary

Klépierre Logo

"I have worked with Zsofia and her team for years as a client. She holds the highest professional and ethical standards combined with an attitude set for maximum success. Her strategic advice and superb problem-solving skills have supported our successful operation in Hungary."

- Zsolt Kertai, COO

Liferay Logo

"In less than a year Emerald has helped us build up our brand with the media representatives that are most important and relevant for us. From strategy building, to content calendar creation, event organisations, we know that we can rely on them and that they will deliver what is promised."

- Dániel Kiss, Senior Marketing Specialist
EMEA, Liferay Hungary Kft

Liferay Logo

"Emerald has been participating in developing our brand-new luxury residential villa park, Eötvös12 for a year, since the start of the planning phase. It has been a fruitful cooperation right from the beginning as Emerald have had the clear understanding and unique view of the project like no other agencies before. Our very first meeting was a relief when we realized we found the company that can distil the truth from the information mess and can find the right mix to achieve the goals; but more to that Emerald has the eye to see the far future and keep the balance between the development parties. Their participation in our issue management, PR and marketing activities has become vital for us, their contribution to the development team is always a great joy and experience."

- János Gárdai, Managing Director
White Star Real Estate

Why Emerald PR?

When it comes to working with clients, we believe that this is the most trust-based relationship a company and an agency can have. Most of our clients trust us with crisis communication or issue management, therefore Emerald PR hardly has the opportunity to submit entries in communication awards. Our clients trust us with sensitive issues, we must live up to their expectations, even if this means that we don’t have a shelf full of awards yet. But our clients know that “finding the agency that breathes in sync with you is like finding a precious gemstone. Like finding an emerald.”

We strongly believe that as pr-professional, we have a huge responsibility as we shape people’s thoughts, attitude, and behaviour, we must understand and encompass the ethical standards of the profession and go even beyond that. We must never forget that our work can have direct and long-term impact on people.

Public Relations Services


The Real Power of Words – How to Communicate Amidst Frustration

The Real Power of Words – How to Communicate Amidst Frustration

When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in the sky / Of grief and pain and sorrow / Hiding in the dark / Lonely words of justice / And rules that...

Zsofia Lakatos named Member Emeritus of the Hungarian PR Association

Zsofia Lakatos named Member Emeritus of the Hungarian PR Association

Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in the promotion of...

Why Corporate Social Responsibility is not PR

Why Corporate Social Responsibility is not PR

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I immersed...