EMERALD PUBLIC RELATIONS
Full-service Hungarian PR agency founded by Zsofia Lakatos with 20+ years experience.
We focus on reputation management, brand building and regional projects.
I’m passionate about what I do and grateful that I can work as a PR-professional. Because I believe that our mission is to make people understand each other better to avoid misunderstanding and chaos. Supporting our clients – companies and NGOs – to be understood, changing attitude and shaping the perception of the public is not a job. For my colleagues and myself, this is our life. Something that you must do with passion, perseverance and love.
This is why many companies chose to work with us and appreciate the nothing-is-impossible attitude and our promise to be there for them, no matter what. Because they know that finding the agency that breathes with you is like finding a precious gemstone. Like finding an emerald.
Former President and Member Emeritus of the Hungarian Public Relations Association
What we do
Strategic communication consultancy
Reputation management
Brand building
Investor relations
Marketing communications
Public Affairs
Crisis communication
CSR
Digital communication
Personal branding
Our references
Why Emerald PR?
When it comes to working with clients, we believe that this is the most trust-based relationship a company and an agency can have. Most of our clients trust us with crisis communication or issue management, therefore Emerald PR hardly has the opportunity to submit entries in communication awards. Our clients trust us with sensitive issues, we must live up to their expectations, even if this means that we don’t have a shelf full of awards yet. But our clients know that “finding the agency that breathes in sync with you is like finding a precious gemstone. Like finding an emerald.”
We strongly believe that as pr-professional, we have a huge responsibility as we shape people’s thoughts, attitude, and behaviour, we must understand and encompass the ethical standards of the profession and go even beyond that. We must never forget that our work can have direct and long-term impact on people.
Recognition
The Real Power of Words – How to Communicate Amidst Frustration
When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in the sky / Of grief and pain and sorrow / Hiding in the dark / Lonely words of justice / And rules that...
Zsofia Lakatos named Member Emeritus of the Hungarian PR Association
Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in the promotion of...
Why Corporate Social Responsibility is not PR
I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I immersed...